BRAND
LOGO
VISUAL IDENTITY
16 years, a new logo: keep what matters, fix what no longer worked
Most rebrands try to reinvent everything. At France-IX, we did the opposite: keep what matters, fix what no longer worked.
For 16 years, we’ve been building France’s leading internet exchange point. 16 years spent interconnecting hundreds of networks.
But also 16 years with the same logo…
It was about time!
Our old logo was, let’s say, open to interpretation. Put simply: it was unreadable.
So we fixed it, while keeping what we hold dear, like the colours of the French tricolour (blue, white, red).
Because being French while operating on an international scale is exactly our positioning.
France is the only country in the world to appear twice in the top 6 global internet hubs, with Paris and Marseille.
That’s no small thing. And owning it in our logo is true to who we are.
This rebrand was the chance to modernise our logo and make it more legible.
16 years deserved a logo you can read at a glance and now we have one!
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