GOOGLE ADS
BRAND
PEERING
Google Ads: a foreign competitor bid on the keyword “France-IX” with a misleading landing page
You know you have become essential the day a competitor tries to pass itself off as you.
A few weeks ago, a foreign player bid on the keyword “France-IX” in Google Ads.
So far, a common practice, aggressive but legal.
What is far less legal is that the landing page bore the France-IX name… but did not lead to the France-IX website. A misleading page, then, designed to capture customers who thought they were arriving on our site.
We sent them a letter, reviewed by a lawyer, and it stopped.
A foreign competitor riding on your name is a sign of recognition beyond our borders.
And for good reason: France-IX is the leading French IXP, with more than 600 connected networks.
A peering community that exists nowhere else in France, and that we have built over the years.
A value that some prefer to capture rather than build.
This news was first published on LinkedIn. To comment or share it, head to the original post. → See the post
This website uses cookies required for its internal operation. Cookies are also used for analytics purposes but enabled only with your consent.
To learn more, please refer to our cookie policy.
These cookies are required for the proper functioning and security of the site.
These cookies allow us to measure and improve the site’s performance as well as the quality of our services.